Marketing Strategy & AI Workflow Consultant with 15 years in advertising, now turning briefs, project memory, and campaign systems into reusable work.
This site was hand-built with Codex in one week.
working modes
Publicis trained my account discipline. Civilization moved me closer to strategy. XINGHUI made me a Partner across account, planning, operations, SOP, onboarding, and AI workflow trials.
Keep social campaign work moving inside a global agency rhythm.
Supported ECCO and Pizza Hut work across feedback, timelines, revisions, and delivery details.
Client rhythm, scope control, and the account discipline behind social campaign execution.
Build content marketing and annual service work across TVC, KV, mini movie, and campaign planning.
Led account work while moving closer to strategy: decoding briefs, shaping routes, and organizing content assets.
Campaign planning, annual retainer rhythm, content asset logic, and account-to-strategy translation.
Move across IMC campaign, IP incubation, offline activation, social retainer, KOL, product, and membership work.
Joined as employee No.1 and Partner. Helped grow XINGHUI from 2 people to about 25, led account work for four years, then moved into planning and innovation ownership.
Studio operations, SOP design, team onboarding, client trust, planning ownership, and workflow thinking across messy multi-format projects.
Strategy diagnosis, brand positioning, campaign architecture, content strategy, and proposal support.
Design AI literacy and business training for leadership and working teams, mapping use cases, capability boundaries, and adoption paths.
Build knowledge bases, structured operations hubs, and AI agent workflows that retain project assets, improve collaboration, and reduce repetitive work costs.
FMCG / Retail / Lifestyle / Consumer Tech / Pet / Outdoor / F&B.
